Hi, I'm Jenna.

Creativity is at the heart of everything I do. I thrive on starting from scratch, crafting designs from sketch to the final product. Constantly seeking growth, I embrace new challenges and experiment with fresh techniques in my artistic journey. From steering teams and designing for well-known brands like Redbox, Sears, and OfficeMax, I extend beyond my professional side to become your go-to for custom cake and cookie designs, creating seasonal decor props, and proudly wearing the title of the ultimate “Pinterest” mom. Join me on this vibrant journey where creativity knows no bounds!
BRAND HISTORY
WORK HISTORY
PASSION PROJECTS
LET'S CONNECT

Hi, I'm Jenna.

Creativity is at the heart of everything I do. I thrive on starting from scratch, crafting designs from sketch to the final product. Constantly seeking growth, I embrace new challenges and experiment with fresh techniques in my artistic journey. From steering teams and designing for well-known brands like Redbox, Sears, and OfficeMax, I extend beyond my professional side to become your go-to for custom cake and cookie designs, creating seasonal decor props, and proudly wearing the title of the ultimate “Pinterest” mom. Join me on this vibrant journey where creativity knows no bounds!
BRANDS
WORK
PASSIONS
CONNECT

Brand History

Working my design magic for big-name companies & sparking up cool marketing partnerships along the way.

Work History

timeline_csse2

Creative Director
Chicken Soup for the Soul Entertainment
Currently, as a direct manager of designers and copywriters, I provide expert guidance not only in executing creative projects, but also in fostering their professional growth and development. I oversee creative for multiple brands including Redbox, Crackle, Chicken Soup for the Soul, Screen Media, 1091, and Halcyon. It is my responsibility for approving all artwork, while guiding the team to deliver an immense amount of deliverables within quick deadlines to ensure the brand's vision and strategic goals are met.
2023
RDBX Listed Times Square Signage

Associate Creative Director
Redbox, LLC
Early in my role I transitioned from in-office to lead a remote creative team. I had a crucial role in establishing a digital brief process and a Digital Asset Management (DAM) system. Despite the movie industry slowdown, I focused on keeping existing content fresh. I spearheaded key projects, including a no-touch kiosk experience, branding for at-home theatrical movies, and the branding/marketing for a new AVOD business. Notably, I provided leadership in designing and directing the announcement of the company's NASDAQ listing. This experience showcased my adaptability and demonstrated my effective leadership in a dynamic environment.
2020
Redbox Program Book Ads

Senior Graphic Designer
Redbox, LLC
As the lead creative in a newly restructured in-house design team, I managed a spectrum of design projects from concept to final release. Multi-tasking and managing multiple projects with quick turnaround was a daily requirement. I worked 1:1 with the senior copywriter to apply updated brand guidelines to web, mobile & tv apps, weekly e-mails, interactive promotional games, print, brand & sports partnerships, and broadcast commercials. Key initiatives I was responsible for were designing the Redbox Bowl branding, On Demand streaming awareness ad campaign, and brand partnerships with DoorDash & Uber Eats.
2018
Kmart NYC Penn Station Exit Door Mural with Window Decals

Associate Creative Director,
Kmart In-store Experiences
Sears Holdings Corporation
Creatively managing and art directing a team of designers, I conceptualized high-level designs for Kmart full-chain and concept store experiences. My role included pitching concepts to business leaders and the CMO, collaborating across departments and external agencies, managing designers' workload, and reviewing & approving all projects. Key initiatives I contributed to were the redesign of the NYC Kmart stores, Kmart re-brand phase 2 nationwide rollout, the REIT Sears store initiative, and the Sears re-branding,
2016
Kmart Transformation Des Plaines Remodel Concept

Art Director,
Strategic Initiatives – Sears / Kmart
Sears Holdings Corporation
As the Art Director for a growing team, I led the creation of new designs for strategic initiative projects and test stores for both Sears and Kmart. I also directed and mentored junior designers as production support within larger projects. My role extended to presenting concepts to senior leadership for a remodeled Kmart concept store, the Sears Home Department reinvention, and Shop Your Way strategic retail partnership initiatives.
2015
Sears Parts Direct Bloomington Store

Senior Graphic Designer,
Strategic Initiatives – Sears
Sears Holdings Corporation
As one of the two designers on this new team, my role involved creating fresh designs for strategic initiatives and test stores at Sears. Given that the projects came directly from the CEO and involved entire departments or new standalone stores, effective communication and collaboration were crucial. I worked closely with diverse teams to ensure projects remained on brief and were delivered promptly. Key initiatives I contributed to included the Sears Parts Direct standalone store, Sears King of Prussia REIT remodel, and the Home Appliances Department remodel concept.
2014
Great Lakes Dredge and Dock Magazine Ad

Senior Graphic Designer
Great Lakes Dredge and Dock Corporation
Transitioning to a different industry, I established and maintained the corporate identity within the in-house marketing team. Responsibilities included designing presentations, website layouts, industry advertisements, and collateral, as well as directing a junior designer and copywriter. Key projects included the Annual Report and the "Dredging Works" marketing trade publication ad campaign.
2013
OfficeMax Maxi Catalog Mailroom Section Spread

Senior Graphic Designer,
Brand Strategy, B2B
OfficeMax, Inc.
Shifting from retail to contract sales design, I handled the creation of sales and trade show materials, product catalogs, and direct mail. Additionally, I mentored junior designers in producing these projects. I took charge of photo direction, overseeing on-location lifestyle and product shots. Key projects included the OfficeMax Workplace branding and sales materials, the 2013 "Maxi" Supply Catalog design, and TUL tradeshow product samples.
2012
OfficeMax CtrlCenter Style Guide

Graphic Designer II,
Brand Strategy, B2C
OfficeMax, Inc.
As a brand strategy designer I was responsible for creating in-store signing, point-of-purchase displays, campaign logos, style guides, and print collateral. In addition, concepting, styling and directing photo shoots played an integral part in each project. Balancing heavy project workloads with tight deadlines was my daily experience. Key projects included the brand style guide for CtrlCenter, the Technology Department branding & in-store experience, and the creation of seasonal style guides & in-store experiences.
2009
OfficeMax "Eve" Brand Launch In-store Signage

Graphic Designer II,
Visual Merchandising
OfficeMax, Inc.
As part of a small in-house design team nestled within the visual merchandising department, I was responsible for creating all signage throughout the OfficeMax stores nationwide. Each week, I was responsible for creating 400+ promotional signs, which I later transformed into templates to automate the process within AccessVia. The automated signs increased overall team productivity and bandwidth. Meeting with print vendors and attending press checks were a weekly occurrence, as I had to bring seasonal campaigns, private-label brands and evergreen signage to life, through different techniques and substrates.
2008
timeline_JPMorganAccessKits

Freelance Graphic Designer
Sun Consultants
Through Sun Consultants, I had the opportunity to freelance within JPMorgan Chase on a B2B project where I contributed to the production design and physical packaging mockups for a leadership presentation. Another placement opportunity was providing production help for Glenisk Yogurt packaging and a Pampers diapers packaging pitch concepts for Webb Scarlett DeVlam.
2007
timeline_csse2

Creative Director
Chicken Soup for the Soul Entertainment
Currently, as a direct manager of designers and copywriters, I provide expert guidance not only in executing creative projects, but also in fostering their professional growth and development. I oversee creative for multiple brands including Redbox, Crackle, Chicken Soup for the Soul, Screen Media, 1091, and Halcyon. It is my responsibility for approving all artwork, while guiding the team to deliver an immense amount of deliverables within quick deadlines to ensure the brand's vision and strategic goals are met.
2023
RDBX Listed Times Square Signage

Associate Creative Director
Redbox, LLC
Early in my role I transitioned from in-office to lead a remote creative team. I had a crucial role in establishing a digital brief process and a Digital Asset Management (DAM) system. Despite the movie industry slowdown, I focused on keeping existing content fresh. I spearheaded key projects, including a no-touch kiosk experience, branding for at-home theatrical movies, and the branding/marketing for a new AVOD business. Notably, I provided leadership in designing and directing the announcement of the company's NASDAQ listing. This experience showcased my adaptability and demonstrated my effective leadership in a dynamic environment.
2020
Redbox Program Book Ads

Senior Graphic Designer
Redbox, LLC
As the lead creative in a newly restructured in-house design team, I managed a spectrum of design projects from concept to final release. Multi-tasking and managing multiple projects with quick turnaround was a daily requirement. I worked 1:1 with the senior copywriter to apply updated brand guidelines to web, mobile & tv apps, weekly e-mails, interactive promotional games, print, brand & sports partnerships, and broadcast commercials. Key initiatives I was responsible for were designing the Redbox Bowl branding, On Demand streaming awareness ad campaign, and brand partnerships with DoorDash & Uber Eats.
2018
Kmart NYC Penn Station Exit Door Mural with Window Decals

Associate Creative Director,
Kmart In-store Experiences
Sears Holdings Corporation
Creatively managing and art directing a team of designers, I conceptualized high-level designs for Kmart full-chain and concept store experiences. My role included pitching concepts to business leaders and the CMO, collaborating across departments and external agencies, managing designers' workload, and reviewing & approving all projects. Key initiatives I contributed to were the redesign of the NYC Kmart stores, Kmart re-brand phase 2 nationwide rollout, the REIT Sears store initiative, and the Sears re-branding,
2016
Kmart Transformation Des Plaines Remodel Concept

Art Director,
Strategic Initiatives – Sears / Kmart
Sears Holdings Corporation
As the Art Director for a growing team, I led the creation of new designs for strategic initiative projects and test stores for both Sears and Kmart. I also directed and mentored junior designers as production support within larger projects. My role extended to presenting concepts to senior leadership for a remodeled Kmart concept store, the Sears Home Department reinvention, and Shop Your Way strategic retail partnership initiatives.
2015
Sears Parts Direct Bloomington Store

Senior Graphic Designer,
Strategic Initiatives – Sears
Sears Holdings Corporation
As one of the two designers on this new team, my role involved creating fresh designs for strategic initiatives and test stores at Sears. Given that the projects came directly from the CEO and involved entire departments or new standalone stores, effective communication and collaboration were crucial. I worked closely with diverse teams to ensure projects remained on brief and were delivered promptly. Key initiatives I contributed to included the Sears Parts Direct standalone store, Sears King of Prussia REIT remodel, and the Home Appliances Department remodel concept.
2014
Great Lakes Dredge and Dock Magazine Ad

Senior Graphic Designer
Great Lakes Dredge and Dock Corporation
Transitioning to a different industry, I established and maintained the corporate identity within the in-house marketing team. Responsibilities included designing presentations, website layouts, industry advertisements, and collateral, as well as directing a junior designer and copywriter. Key projects included the Annual Report and the "Dredging Works" marketing trade publication ad campaign.
2013
OfficeMax Maxi Catalog Mailroom Section Spread

Senior Graphic Designer,
Brand Strategy, B2B
OfficeMax, Inc.
Shifting from retail to contract sales design, I handled the creation of sales and trade show materials, product catalogs, and direct mail. Additionally, I mentored junior designers in producing these projects. I took charge of photo direction, overseeing on-location lifestyle and product shots. Key projects included the OfficeMax Workplace branding and sales materials, the 2013 "Maxi" Supply Catalog design, and TUL tradeshow product samples.
2012
OfficeMax CtrlCenter Style Guide

Graphic Designer II,
Brand Strategy, B2C
OfficeMax, Inc.
As a brand strategy designer I was responsible for creating in-store signing, point-of-purchase displays, campaign logos, style guides, and print collateral. In addition, concepting, styling and directing photo shoots played an integral part in each project. Balancing heavy project workloads with tight deadlines was my daily experience. Key projects included the brand style guide for CtrlCenter, the Technology Department branding & in-store experience, and the creation of seasonal style guides & in-store experiences.
2009
OfficeMax "Eve" Brand Launch In-store Signage

Graphic Designer II,
Visual Merchandising
OfficeMax, Inc.
As part of a small in-house design team nestled within the visual merchandising department, I was responsible for creating all signage throughout the OfficeMax stores nationwide. Each week, I was responsible for creating 400+ promotional signs, which I later transformed into templates to automate the process within AccessVia. The automated signs increased overall team productivity and bandwidth. Meeting with print vendors and attending press checks were a weekly occurrence, as I had to bring seasonal campaigns, private-label brands and evergreen signage to life, through different techniques and substrates.
2008
timeline_JPMorganAccessKits

Freelance Graphic Designer
Sun Consultants
Through Sun Consultants, I had the opportunity to freelance within JPMorgan Chase on a B2B project where I contributed to the production design and physical packaging mockups for a leadership presentation. Another placement opportunity was providing production help for Glenisk Yogurt packaging and a Pampers diapers packaging pitch concepts for Webb Scarlett DeVlam.
2007

Passion Projects

From baking to painting to making props. I love getting my hands dirty as long as its doing something fun and creative.

Follow my passion projects on Facebook @thesweetpress & TikTok @jennaiscreative

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FEELING INSPIRED?

Let's Connect

I am open for new opportunities from leading creative teams to individual freelance projects.

Contact me
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