OfficeMax Workplace

DESIGN

In 2012, I had the opportunity to be a part of the team dedicated to re-branding the OfficeMax B2B company – OfficeMax Workplace.
The project consisted of varying deliverables from logo design to sales materials to product catalogs. An integral part of the brand was concepting and art directing a library of lifestyle images representative of products and services that would be used for all marketing collateral. The photography library would serve as a foundation to the brand with a strong color palette that pulled all collateral together cohesively.

TEAM

Concept, Design – Jenna West, Brad Duden, and Micheline Moorehead
Copy – Hillary Lichtenstein
Photographers – Daniel Czempinski and Pirrello Digital Imaging
Design Manager – Christopher Scroggins
Creative Director – Durriya Gunja

OfficeMax Workplace

DESIGN

In 2012, I had the opportunity to be a part of the team dedicated to re-branding the OfficeMax B2B company – OfficeMax Workplace.

The project consisted of varying deliverables from logo design to sales materials to product catalogs. An integral part of the brand was concepting and art directing a library of lifestyle images representative of products and services that would be used for all marketing collateral. The photography library would serve as a foundation to the brand with a strong color palette that pulled all collateral together cohesively.

TEAM

Concept, Design – Jenna West, Brad Duden, and Micheline Moorehead
Copy – Hillary Lichtenstein
Photographers – Daniel Czempinski and Pirrello Digital Imaging
Design Manager – Christopher Scroggins
Creative Director – Durriya Gunja

The sales representatives for OfficeMax would provide a folder with sell sheets and informational brochures to clients after their meetings. The folder was designed to evoke an approachable sophistication, which elevated the existing OfficeMax sales marketing.

Soft touch coating, debossed typography with a hit of high-gloss varnish printing techniques, elevated the brand experience from the former materials.

Soft touch coating, debossed typography with a hit of high-gloss varnish printing techniques, elevated the brand experience from the former materials.

The sales representatives for OfficeMax would provide a folder with sell sheets and informational brochures to clients after their meetings. The folder was designed to evoke an approachable sophistication, which elevated the existing OfficeMax sales marketing.

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Left Interior Folder Pocket

The branded sales folder was debossed with a typographic pattern. To help accentuate the pattern even more, a spot gloss varnish was applied.

Right Folder Interior Pocket

The horizontal pocket was diecut with the corner fold in the upper left to maintain consistency the new brand graphic. The OfficeMax Workplace logo uses the same printing technique by debossing and filling with gloss varinish. The sales associate could choose to insert their business card in the diecut slots for a convenient way to leave behind their contact information.

OfficeMax Workplace Business Card

The business card was printed with a spot varnish on the front of the card, while the back showcased the diecut folded orange corner and information.

The rebrand included creating all new sales marketing materials. The sell sheets were designed with a splash image highlighting the services which were from a custom photoshoot specifically for the new brand materials. The back of each sell sheet included a breakdown of all costs for each product.

Furniture Sales Brochure

Each sales brochure followed the same templated layout establish a marketing materials brand consistency. All imagery used was shot in a custom photoshoot where I provided photography direction and helped with set design.

Print & Document Services Brochure

This showcases the interior spread of the brochures where a strong grid layout showcased detailed descriptions of the services reinforced with supporting imagery.

Product-focused awareness email focusing efforts on everyday business essentials.

Monthly newsletter showcased featured products, updates, surveys and more!

Product-focused awareness email focusing efforts on everyday business essentials.

Monthly newsletter showcased featured products, updates, surveys and more!

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E&I Direct Mail New Membership Brochure

Sent in a clear envelope, this gatefold direct mail piece was intended to introduce new members to the benefits their institution will now receive within the OfficeMax Workplace E&I program.

Interior Brochure Spread 1

Interior Brochure Spread 2

Interior Brochure Spread 3

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Facility Resource Catalog Front & Back Covers

A custom set was built to set the scene for this hero images featured on the front and back cover. I was responsible for the photography direction and design of the catalog.

Facility Resource Catalog Category Lead-In

The creative concept behind this catalog was the idea of a storage cabinet. All products were individually shot to look like they were within a storage cube.

Facilities Sell Sheets

For each sell sheet I was responsible for photo direction and layout. A common theme throughout each sheet was the color palette, which allowed each different service to feel cohesive with one another.

Facility Resource Catalog Category Lead-In

The creative concept behind this catalog was the idea of a storage cabinet. All products were individually shot to look like they were within a storage cube.

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Supplier Sync Brochure

Promotion-Catalog

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