Sears Parts Direct

DESIGN

The Parts Direct stores were looking a bit out-of-date and not meeting customer wants/needs. As part of the Strategic Initiatives Team within the Sears IMX creative team, I was asked to re-imagine the store experience. The first part of this re-imaging included relocating the Parts Direct store to reside within an existing main Sears department store. The second was a micro store that resided within the Home Appliances Department.

TEAM

Concept, Design & Direction – Jenna West
Copy – Tim Morgan & Morgan Snouffer
Creative Director – Aimee Babcock
Signing Manager – Rimsey Ranken
Project Manager – Heather Kennedy
3D Rendering Specialist – Zach Zwart

Sears Parts Direct

DESIGN

The Parts Direct stores were looking a bit out-of-date and not meeting customer wants/needs. As part of the Strategic Initiatives Team within the Sears IMX creative team, I was asked to re-imagine the store experience.

The first part of this re-imaging included relocating the Parts Direct store to reside within an existing main Sears department store. The second was a micro store that resided within the Home Appliances Department.

TEAM

Concept, Design & Direction – Jenna West
Copy – Tim Morgan & Morgan Snouffer
Creative Director – Aimee Babcock
Signing Manager – Rimsey Ranken
Project Manager – Heather Kennedy
3D Rendering Specialist – Zach Zwart

In existing stores where Parts Direct currently did not exist, it was proposed to include an endcap micro store that would reside within the home appliances department. Additional concepts included a back wall layout and an alternative placement within a Home Services area within the store.

The graphics developed for the store were inspired by blueprints and the original Craftsman parts diagrams. The wallpaper featured actual part diagrams to bring Sears nostalgia and branding within the store. Within the re-imagined spaces, I was able to explore new substrates, innovated dimensional signing, custom-built fixtures and the introduction of digital signs.

The graphics developed for the store were inspired by blueprints and the original Craftsman parts diagrams. The wallpaper featured actual part diagrams to bring Sears nostalgia and branding within the store. Within the re-imagined spaces, I was able to explore new substrates, innovated dimensional signing, custom-built fixtures and the introduction of digital signs.

In existing stores where Parts Direct currently did not exist, it was proposed to include an endcap micro store that would reside within the home appliances department. Additional concepts included a back wall layout and an alternative placement within a Home Services area within the store.

All New Gallery

Parts Direct Custom Display

Bloomingdale, Illinois Parts Direct store. Left Side back wall custom shelving display highlighting mantainenance. The shelving unit allows for signing and product to be displayed in a unique eye-catching way that doubles as decor.

Sears Home Services Signing Display

Bloomingdale, Illinois Parts Direct store. Right side back wall custom shelving display featuring Sears Home Services offerings.

All New Gallery

Endless Aisle Kiosk

Customers could help themselves to look up specific parts numbers or their appliance information while in-store and transact directly on the kiosk.

Category Headers and Digital Signing

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