Redbox launched the new Free Live TV service in late 2019. To help spread the word, two television commercials were created that were planned to air during the Redbox Bowl. Due to the nationwide launch happening in early 2020, the commercials were postponed to air in 2020 within the Free Live TV platform and also online.
The overall concept of the commercials was to personify "FREE" and make them unbeatable. The first commercial focused on a young boy as FREE, who was far from your typical pro basketballer– or so you think. The second commercial showed FREE as a young girl who could secretly be the next "Queen's Gambit".
Design Direction – Jenna West
Concept & Script – Nate DeLeon
Stakeholders – Maura Gray
ECD – Durriya Gunja
Directors – Julie, Pascal Heiduk
Executive Producer – Ryan Lough
Editing – Utopic
Design Direction – Jenna West
Concept & Script – Nate DeLeon
Stakeholders – Maura Gray
ECD – Durriya Gunja
Directors – Julie, Pascal Heiduk
Executive Producer – Ryan Lough
Editing – Utopic
